Any tips for growing a healthcare related social media page?

I’m trying to improve the reach & engagement, overall performance on social media page for healthcare, I am trying a mixture of static posts, carousels, reels but the views are very low. I have a page with more than 24K followers and new pages as well. But the followers are decreasing in the page with 24K followers. What could be the issue?

Please share if anyone had similar experience, what helped you? Any content strategies, posting tips, or things you wish you’d known earlier?

Would really appreciate any advice.

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lilythemoon54•2 days ago•1

Worth separating the two: low reach on brand-new pages is often just the algorithm testing them slowly, but follower loss on an established page usually tracks a shift in content mix (less native video/Reels, more static) since the algorithm demotes reach account-wide once that ratio drops, not just per post. Check what share of your last 20 posts were video vs. static and compare it to whenever the 24K page was still growing.

SundayRed•2 days ago•1

What is the specific type of healthcare service/facility?

Not every single social channel NEEDS to grow. Sometimes it's valuable to just have a reliable, timely and up to date platform for people that use your facility, but I think we're often blinded by growth obsession.

Are you a hospital? A drug manufacturer? Acupuncturist? Medical clinic?

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TeslaLegacy•2 days ago•1

Ok, before jumping to "why" you gotta figure out if the drop is real or fake first, that's step one this week. Pull your platform's own trending/audio tab for health content and compare against what's actually still working for you (saves, shares, watch time, not just views), because in healthcare a lot of the drop is the algorithm deprioritizing generic reposted tips. Take one thing already trending in your niche, add your own clinical take or a stat from a real source, and post it as a short talking-head reel this week. Also check your last 20 posts for accounts you followed then unfollowed in bulk, sometimes an unfollow wave triggers a temporary reach penalty too.

krishh155•2 days ago•1

The shrinking follower count may have nothing to do with what you post, and there is a quick way to check. Open the follower graph in the page analytics and see which days the unfollows land on. If they come in lumps on random days, that is the platform clearing out dead accounts. If they trickle in after each post, it is the content.

The low views are a separate question. On your last ten reels, check how many viewers are still there at three seconds. Clinic reels tend to open on a logo or a "Hi, I'm Dr X" greeting, and that is where they lose people. Open on the patient's question in their own words. Which platform is the 24K page on?

deepanshulegend•about 14 hours ago•1

Separate the diagnosis into reach and retention: compare your last 10 posts by impressions, early watch time, saves, and profile visits. Keep the formats that earn saves or visits, then test one change at a time.

marketermohit•about 6 hours ago•1

Which type of healthcare page do you have and without watching the exact reels or content, the advice would be vague.

You can share more details about page content and related if it feels alright to you.

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