Law niche

Honestly I'd stop trying to make law fun. Boring is fine if it saves people money or trouble. Try a weekly post where you break down one risky contract clause, what it actually means, and what to ask for instead. That's the kind of thing people save and send to friends.

The PhD is not the moat. Every law account has a credential somewhere; the moat is translation, turning what you know into something a non-lawyer can use in 30 seconds.

1. Pick one audience with one recurring legal pain, not "law". Tenants fighting deposits, founders signing contracts, creators getting content stolen. An account that solves one problem grows roughly 10x faster than a general "law explained" account, because every video finds the same people.

2. Format: story first, rule second, takeaway last. Open with the case ("Your landlord kept your deposit because you cleaned the apartment wrong"), give the rule in plain words, end with the one thing to do. 30-60 seconds, post 5x a week for 90 days before judging anything. The algorithm needs about 60 posts to find your audience.

3. Put the credential in the bio and the pinned post, not in the videos. People share because the video saved them money or stress, not because of the degree. The PhD matters when they check you out afterward, not in the first 3 seconds.

Rule of thumb: expertise gets you believed; specificity gets you followed.

Which group of non-lawyers would you pick first: renters, founders, or creators? The first 20 posts write themselves once you choose.

for the angle, I'd actually steer away from "universal" law content, it tends to feel vague and nobody knows who it's for. people engage way more with specific scenarios, like "3 clauses that screwed over this small business" or breaking down a real contract mistake. make it feel like a story with a lesson, not a lecture. short videos explaining one mistake at a time would probably do really well on reels.

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i run a small agency and I only pay attention to legal content when I am terrified of getting screwed. If you want this to work, do not do educational summaries. Nobody wants a lecture on Instagram. You have to start with the disaster. Use a micro-hook in the first two seconds like, 'This one sentence in your contract means they can legally not pay you.' Show the exact risk scenario first, then explain the fix. Frame everything around losing money or getting sued. That gets the saves and shares