Why do celebrities and creators prefer using Twitter and/or Discord to talk to fans over Reddit?

It's something I noticed from celebrities and creators (like directors, writers, showrunners, cartoon creators, indies) that if they want to connect to their fans, be that a tweet or even communicating with them, they always either use Twitter or Discord.

Why is that? Why don't they use Reddit to communicate with their fans. It seems that Reddit has better structure and more potential to talk to fans

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AutoModerator•about 21 hours ago•1

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SoS_vRaVeNv4•about 21 hours ago•1

Because reddit is still more forum based and threaded conversation whereas twitter and discord have more free flowing informal style about them, plus for managing a community, from experience it was easier to find my people more on my discord and twitter than on reddit, sometimes maybe just their preference plus its less restricted in what you can say or do on those apps compared to reddit auto mod catching anything it may deem as wrong

y3rk3•about 19 hours ago•1

reddit threads are good for discussion but weak for a one-to-many update, the post sinks in a feed full of strangers. twitter and discord put the creator's own followers right under the announcement, so it reaches the people who already care. discord also gives a place to talk back, which reddit's comment tree makes awkward

SundayRed•about 19 hours ago•1

Why don't they use Reddit to communicate with their fans. It seems that Reddit has better structure and more potential to talk to fans

Reddit is great to talk about a broad variety of things that interest you, but Discord is vastly superior if you want to talk about different elements of the same niche interest.

For example, let's say you're into a certain celebrity. Reddit will have a few subs for them, whereas a Discord channel dedicated to them will have sub-channels for:

Appearances
Latest projects
What they are wearing
Memorabilia
Rumours/news etc etc etc.

One of my personal interests is sports cards, and Discord is way better than reddit because everything is contained under the one roof.

Buy/sell
Hobby news & announcements
Dedicated channels for each sport
IRL news
Flips
Deals/sales
Grading
Box openings
Fantasy etc etc etc.

This is too much of a mess on reddit.

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